MeasuredUp Summit | NYC
The invite-only summit where the industry’s boldest marketing leaders come to challenge assumptions, sharpen strategy, and walk away with a real plan for what’s next.
About This Event
In 1 monthMeasuredUp Summit is back.
The rules of growth have changed. The brands winning today aren’t spending more, they’re spending smarter. MeasuredUp is the invite-only summit where the industry’s boldest marketing leaders come to challenge assumptions, sharpen strategy, and walk away with a real plan for what’s next.
This year we’re bringing proprietary incrementality data you won’t find anywhere else, unfiltered stories from the brands getting it right, and hands-on Innovation Labs built around your specific challenges. This isn’t just a summit. It’s a growth session.
Preliminary Agenda:
8:00am: Registration Opens
8:30am: Welcome from the CEO
8:45am: Keynote
9:45am: Post Keynote Remarks
9:50am: Fireside chat: Building Incrementality Into the Organization
10:15am: Break + Networking
10:30am: Brand Panel: Building a Business Around Better Proof
11:00am: CMO Story: Incrementality and MMM, Better together
11:30am: Brand Panel: Real Stories of Incrementality in Action
12:00pm: Closing Remarks + Lunch
1:00pm: Innovation Labs: From Data to Decisions (Space Limited)