Best for
Must sell products that are either highly consumable or have an average order value (AOV) of $80+, enabling repeat purchase behavior, upsells, and long-term customer relationships. Lower AOV brands can also be a strong fit when products are frequently replenished.
Our ideal partners have a direct-to-consumer (DTC) component to their business, whether they are a digitally native brand or an omnichannel retailer.
We can work with any e-commerce platform compatible with Zapier, Webhooks, or custom APIs. While LettrLabs supports all platforms and complex builds (including headless architectures), our turnkey solutions are easiest to execute through our native Shopify & Klaviyo integration for lifecycle and retention automation. Unlike other direct mail solutions we work with your stack no the other way around.
The problem
Looking for:
A full funnel direct mail solution spanning retention, retargeting, and acquisition.
A personal touchpoint with handwritten direct mail
Best in class attribution of direct mail as a channel.
Diversify channel mix beyond paid digital advertising.
Improve repeat purchase rate and customer lifetime value (LTV).
Activate non-buying or lapsed subscribers.
Reduce reliance on volatile digital media costs
Expand retention channels beyond email and SMS
The impact
Our customers drive significant measurable incremental revenue and stronger customer relationships by turning first-party data into a durable, high-performing direct mail channel that complements email, SMS, and paid digital media.
For example, brands using LettrLabs for bottom-of-funnel retention triggers see higher repurchase rates, increased customer lifetime value (LTV), and predictable channel costs compared to volatile paid digital media. Many customers achieve significant incremental lift versus traditional printed direct mail, with some seeing up to 10X incremental performance of handwritten mail vs printed postcards for certain audience segments. We offer both handwritten and printed direct mail, many clients use a mix of both depending on audience and overall campaign goals.
Beyond revenue impact, our customers create memorable, human brand moments through personalized, handwritten & printed mail that drives engagement customers actively respond to—receiving thank-you emails, social media posts, and increased community goodwill. As programs mature, brands expand from retention into retargeting and acquisition, using custom lookalike and propensity models based on their best customers to support full-funnel growth.
