Orita

DTC Brands doing $10M+ in annual revenue Email platform served = Klaviyo (minimum 100K list size) SMS platform served = Klaviyo (minimum 30K list size) SMS platform in development = PostScript Direct Mail platform served = PostPilot ConnectedTV platforms served = Vibe (beta) Comcast Universal (soon)

Retention marketers don't have the AI stack that helps them succeed in reaching the right people. Meta invests (tens of) billions to sharpen their algo but Email / SMS / Direct Mail experts are stuck with rules of thumb like "90-day engaged", RFM, "propensity to buy" and "Scoring" segmentation that feel good - even grab attribution! - but that are relatively crude in a world of ai. Orita answers "who wants to hear from you, today, in a given channel?" When you merge that with a great brand / great content, you connect with consumers in a way that captures attention and converts.

We build bespoke machine learning models for every brand, for Email, SMS, Direct mail and ConnectedTV. The average brand has 250M customer engagement data points, but they're stuck saying that someone who clicked 20 times in the last 90 days is as engaged as someone who clicked 1x ... Orita's purpose-built for Klaviyo, and are one of their ~13 global Premier Partners. Our solution is to give brands segments, in platform, to send to. The brand can stop thinking about recency based segmentation, and fully focus on the story telling / creative / merchandising. The impact is felt via campaign revenue (30% avg improvement within a few months), click rate (+26% on average). For SMS, 31% improvement in revenue, but add on cost savings of ~30% for brands who were burning spend on unprofitable segments. Hundreds of brands use us, and we've got dozens of case studies at orita.ai/case-studies from brands like Spanx, Caraway, r.e.m. beauty, Faherty, Harney & Sons, etc.