Best for
Must be $20M+ in annual revenue, be spending across multiple ad channels, and ideally have multiple sales channels (DTC, Amazon, retail, etc.). The larger and more complex the media mix, the greater the need and better the fit.
WorkMagic
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WorkMagic is an incrementality-based measurement and experimentation platform that empowers e-commerce brands to measure the true impact of marketing efforts, so that they can improve efficiency and scale profitably.
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Overview
The problem
Looking for more accurate ad measurement/attribution, specifically seeking incrementality testing, incrementality-based attribution, and incrementality-calibrated MMM to help them improve ROAS/CAC/MER, test and validate new channels and tactics, and unlock growth. Looking to measure ads' impact on all sales channels including DTC, Amazon, retail, wholesale, online marketplaces, and other channels. Looking to measure the non-click impact of ads, including hard to measure channels such as CTV.
The impact
Our customers see a 10-20% increase in MER by running incrementality tests to calibrate their attribution models and MMM, which they use to optimize their media mix.